OTC is a new digital pressure testing software created for the oil and gas market that streamlines and shortens the pressure testing process by increasing efficiency and eliminating subjectivity in existing metrics. OTC Compliance needed a series of ads that spoke to their audience of drilling engineers, operators and managers by showing the product’s superiority.

The creative directions explored how OTC Greenlight is easy-to-use and user-friendly, along with how it gives confidence because it is accurate, efficient and dependable.

These ads were made in three sizes (full-page, half-page and third page) and place in industry trade magazines such as Offshore, World Oil and Offshore Engineer.

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